How to sell part 1

by admin

Whatever your business or whatever you do, it will always have to do with selling

 

Here are some good old fashioned prospecting ideas.

 

If you follow as many as possible, I guarantee you will be selling more!  Selling more means more money and more money equates to success.

 

  1. If you have old customers write 5 postcards a day with a friendly thank you, offering them the opportunity to make some money by referring a customer to you.
  2. Make 5 phone calls a day to old prospects even if they did not qualify or need your product or service the first time you met them.  They may be ready now, or they might know someone that wants your product or service.  The nice thing is that they will appreciate you calling on them.  Everyone likes to feel important, especially when they are asked for their business, opinions or advice.
  3. Put up flyers at all Laundromats, restaurants, mom & pop grocery stores, and anywhere that you can get permission.  Remember!  It must be up to date on your must current sales promotion.   Clip your business card to it.
  4. Put personal magnetic signs on your car doors.
  5. Meet all area managers set them up as your personal selling associates for a small fee.
  6. Meet as many managers as you can regardless of what business they may be in.  As long as they have personnel working for them, several things happen.
    1. They will recommend you, if they find out that an employee is shopping for your product.  Being the boss it’s hard for the employee not to listen to them.
    2. You should not have any problem with employment verification if you need it.
    3. The manager will like that extra cash.  I suggest that you set up managers at a better than normal solicitation commission fee.
  7. If you need a list of where to find managers, try the yellow pages.  There must be several thousand possibilities.  All stores have at least one!
  8. Every time you sell your product or service, or when you take up a new client or a new cash deposit, take two pictures of every customer.  Start you album of referrals put one picture with phone number in it.   The other pictures should go on your “very satisfied customers” board.  If you do not have a board, start one.  Place it in your office.  Your own hall of fame.
  9. Put a “thank-you note” and your business card inside your customers purchase.   It’s your calling card and your chance to show appreciation and gratitude on your behalf.  A sign of a great person!  After all you do want prospects to call on you, don’t you?  Give them a reason to remember you!
  10. If you are in real estate or in the auto business, start the thank-you system line.  This means that every one in the sales center must be aware of who is coming for a closing.   Put a 3” x 12” sign with a thank-you Mr.  & Mrs. “buyer” by the managers front door.   As the customer comes in every one should extend their hand, call them by their last name, thank them and congratulate them on their purchase.

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